Entreprise
A global leader and pioneer in business strategy, BCG works closely with giants in the corporate world and society to take on their most important challenges and tap into their greatest opportunities. Our transformation approach empowers organizations to grow, build a sustainable competitive advantage, and drive social impact while supporting our employees’ development and positioning them to thrive and make a meaningful difference.
When you work at BCG, you immediately become part of our family of 30,000 diverse and dedicated employees around the world. We’re passionate about using leading-edge management consulting practices and innovative technology and design—and about developing corporate and digital ventures to open the door to new possibilities to effect change.
Adresse
Lot 65,1 Tour CFC Cube Main Street Casa Anfa Hay Hassani
Poste
External & Client Marketing
• Curate a marketing strategy in collaboration with key stakeholders and the Africa Director or Marcoms
• Develop an appropriate go to market strategy to bolster BCG & BCG X as market leaders
• Build a best-in-class suite of marketing & communication materials and outreach programmes for clients to strengthen client relations
• Curate exclusive and themed client events
• Conduct market Research & Analysis: staying abreast of industry trends, competitor activities and market dynamics
• Conduct regular analysis of marketing metrics and adjust strategies as needed
• Prioritize content topics, conceptual planning and press activities aligned with local market sentiment and interest
• Drive and manage social media channels as well as those of key leadership
• Ensure brand management with coherent content in adherence to brand guidelines
• Identify strategically aligned events for BCG and BCG X to attend / sponsor
• Manage supplier contracts and owning marketing related vendor relationships
• Develop and maintain marketing collateral assets, including photograph libraries, video content and branded merchandise
• Develop and maintain the Casablanca client contact database in CRM and improve usage by the leadership group and their executive assistants
• Work with the Alumni partner to develop and implement an integrated engagement programme for the local alumni network
• Support the Head of Africa for marketing and communications on Africa projects and operational structure builds and systems
Employer Branding
• Work with the recruiting team to drive and support the implementation of the local offices’ Employer Brand strategy including its social media initiatives and partnerships with select universities and schools
• Coordinate the local offices’ housing program for interns
Profile recherché
YOU WILL BRING (QUALIFICATIONS, EXPERIENCE & SKILLS)
• A marketing qualification / relevant undergraduate degree
• 3 to 4 years of marketing and communications experience – preferably in consulting firms or leading corporate
• A high level of proficiency in English – both written and oral. French and Arabic preferred
• Project management, complex problem structuring and solving experience
• Sharp analytical skills, leadership and complex program management skills
YOU’RE GOOD AT
• Understanding complex content and business priorities and developing content plans
• Organising, structuring and planning the year ahead
• Managing multiple projects in parallel in a fast-paced environment
• Understanding what content appeals to employees and clients and what channels are best used to communicate which messages
• Communicating, moderating, and networking
• Influencing, and relationship building skills, especially of senior stakeholders
• Written and oral presentations
